The global dried fruit industry was worth USD 8.94 billion in 2019 and is predicted to rise significantly in the next years. The growing middle-class population, combined with increased health-conscious customers, has fueled global market expansion.
The market for dried fruit is being driven by a shift in customer desire for healthy and nutritious foods as a result of rising obesity rates and an ageing population. Furthermore, greater acceptance of nutritious packaged foods, as well as the widespread use of dried fruit in the dairy, bakery, snack, and confectionery industries, have boosted dried fruit demand over the years.
Dried fruit demand has been driven by research studies demonstrating the product’s function in weight management and disease prevention. Numerous scientific research have found that certain types of dehydrated fruits and vegetables can help reduce the chance of cancer growth. For example, Dried Fruit Intake and Cancer, a research study published in August 2019, revealed that eating dried fruit may lessen the chance of acquiring specific types of cancer, such as prostate, pancreas, stomach, colon, and bladder cancer. As a result, customers are including dried fruit into their diets.
The growing trend of on-the-go snacking has accelerated market expansion in recent years. Dried Fruits Market Size are a popular healthy snack due to factors such as their low perishability and portability. Furthermore, dried fruit has grown in popularity as an ingredient in salads, baked goods, cereals, snacks, and desserts. Raisins have gained substantial appeal in the chocolate business in recent years, as they give a rich flavour and nutrition to chocolates.
Manufacturers like as Sun-Maid Growers of California are using point-of-purchase (POP) display marketing to appeal to such customers. Global Dried Fruits Market producers have been introducing novel packaging. In order to attract more customers, they have expanded their product line to include exotic and tropical fruits. With expanding consumer brand awareness and tight international trade packaging rules, dried fruit manufacturers have increased their investment in packaging.
Insights into Distribution Channels
In 2019, supermarkets and hypermarkets held the highest proportion, accounting for more than half of total revenue. Supermarkets and hypermarkets have seen tremendous growth in the nuts and dehydrated fruit segment in recent years. By extending their organic and natural product offerings, these retailers are appealing to health-conscious customers. Furthermore, the increasing prevalence of supermarkets in emerging nations will increase product sales through this distribution channel. The world’s leading supermarket chains are 7-Eleven, Walmart, Kroger, Aldi, Lidl, Carrefour Sans, and Ahold Delhaize.
Convenience stores have a significant market share, particularly in developing countries. Several countries have specialist retail stores for the product, such as street and public markets, as well as speciality stores. From 2020 to 2027, the online distribution channel is expected to grow at the quickest CAGR of 7.4%.
Raisins and dehydrated grapes dominated the dried fruit market in 2019, accounting for more than 35% of total revenue. The product is mostly produced in Turkey, the United States, Iran, China, and India. Similarly, China, India, the United States, the United Kingdom, Germany, and Turkey are the leading raisins consumers. Raisin production has increased in both established and emerging economies, which has boosted category growth. Furthermore, raisins include a variety of nutritious ingredients, including fibre, iron, calcium, boron, and phytonutrients, which have drawn the attention of health-conscious customers. As a result of their health benefits, raisins’ applications have expanded dramatically across numerous segments of the food and beverage business. Numerous items including raisins have been introduced by companies.
From 2016 to 2027, this report forecasts revenue growth at the global, regional, and country levels, as well as an analysis of the latest industry trends and opportunities in each of the sub-segments. Grand View Research has segmented the worldwide dried fruit market research based on product, distribution channel, and geography for the purposes of this study:
Product Prospects (Revenue, USD Million, 2016 – 2027)
Forecast for Distribution Channels
Supermarkets & Hypermarkets
Regional Outlook (Revenue, USD Million, 2016 – 2027)
Central & South America
Middle East & Africa
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