With the rise of social media and web video, one thing has become clear: interactive content and videos are here to stay. And while they may be new to you, they’re quite popular among millennials and other social media users who take advantage of how these videos allow them to contribute to their viewing experience. With their ability to create an even stronger connection between your brand and your audience, interactive video will be the future of engagement. In this article, we’ll give you everything you need to know about them so that you can start creating yours today!
Why interactive videos?
A new emerging technology called Cinema8 is redefining the future of engagement. Cinema8 is a technology that captures live video and allows viewers to interact with it by using their mobile device and accessing the app. This type of video lets users choose what they want to watch and how they want to watch it, transforming traditional media into a more interactive experience. Interactive videos are also capturing an audience that would have otherwise been unreachable because they are not watching on a television or laptop screen. Interactive video clips can be easily accessed from social media platforms, such as Facebook or YouTube. Cinema8 interactive video apps allow for user input without the need for typing; just tap away! Interactive Video engages audiences at different levels and provides a level of personalization in viewing that has never before existed in media. Not only can people create their own viewing experience but there are also interactive quizzes and polls embedded into the videos.
How to make interactive videos?
Cinema8 is a new video platform that allows viewers to interact with the on-screen content. Cinema8’s interactive videos allow viewers to submit questions, suggest scenes, and vote on what they want to happen next. Cinema8 has been used in marketing campaigns for companies like General Electric and Nike. It can be used by anyone, as it only costs $99/year.
A major downside to this technology is that there isn’t much replay value because the viewer chooses where the story goes. However, this also makes these videos feel more personal and one-of-a-kind.
Another downside is that it takes a long time to develop an entire movie using this technology–but many people believe it will be worth it once we have fully realized its potential!
3 best practices for making an interactive video
1. Include a call-to-action in the video to guide viewers towards a deeper connection with your brand. For example, you could encourage viewers to subscribe to your YouTube channel or visit your website for more information.
2. Use the video as an opportunity to help educate your audience on topics that are important to you and related to the values of your business. 3. Offer viewers options to control the playback speed and create their own version of the story (e.g., by skipping ahead). Consider whether it would be useful to provide viewers with quizzes at different points during the viewing experience, allowing them to answer multiple choice questions before proceeding. Consider adding a poll where people can vote on what they think will happen next.